Design with no doubt can be defined “The Industry of Dreams”.

This month’s article is dedicated to the “Dreams” and the magnificent unknown places inside our minds.
Designers, architects and visual artists not only bring projects requested by client to completion, they transform ideas and dreams into reality.

They explore the undefined and they shape new realities thanks to their intuition and an invisible third eye that looks beyond the visible things and give birth to the beautiful environments and objects that decorates our lives.

In the beginning design industry used to set products in renders that represented the reality, but the scene is changing and the results are simply breathtaking and poetic.

Dreamlike scenarios and idyllic locations are becoming the preferred representation of the latest generation of creatives.

But what lies at the origin of this figurative sensibility?

The reason is simple, in dark times people look elsewhere.We escape to fantastic places and dimensions where serenity and harmony prevail.The years from the pandemic to the present have not been easy, probably for anyone, and hiding it is futile.

Climate cirisis, financial uncertainties, wars, protests and an increasingly acute social division dominate our cities, our lives and the screens of our devices that constantly show us a the drift of our reality. As a result, hope for a bright and peaceful future is getting dimmer and dimmer. 

In this historical darkness WE look to the light!

And it is not only we who do so, here is a selection of our favorite artists and visual designers whose work takes our minds away and makes us travel from our couches to fantastic places and mystical realities:

1. Six and five

2. Gemma Galeno

3. MUE studio 

But let’s talk about us, discover the “Fioravante Dream” & join us Altrove.
Altrove is a place like no others!

What does altrove mean?

Altrove is an Italian adverb that means elsewhere, somewhere else.
Not here, not there, altrove.

What does altrove mean for us?

Altrove is not a place on earth, although it is in the heart and mind of every human being.

Altrove is the universe of imagination where love, thoughts & ideas are pure and free to express. Fioravante wants to show how beautiful altrove could be. Surrealism, the unconscious, and dreams dominate the Fioravante Universe. A Universe designed to escape from a suffocating reality and to open the perceptive window to the nuances of the indefinite. A new world and dimension that we define by setting and contextualizing our collections with visual contents and animations in a dreamlike and fantastic environment. Creativity for us is a source of liberation, our goal is to convey a message of serenity, peace, and harmony.

And after reading our story, what does Altrove mean to you?